Video marketing is now considered a strong brand marketing strategy because it can result in viral marketing videos. If you want to communicate your product profile and benefits within the shortest possible time, online video marketing is the key solution. Nothing else comes close to the persuasion, power and effectiveness of a well designed video message. But, many businesses lose out on quality traffic that video ads can deliver because they lack the knowledge to optimize their video content for search engines.
Did you know YouTube is the 2nd largest Search Engine and generates 92 billion page views per month? That doesn’t even include videos viewed on phones or those embedded in websites. If you are interested in more video marketing statistics, check out Comscore.
Reasons Why You Need Video Marketing
Video marketing is effective because the average attention span of today’s web users is measured in seconds. There is more to successful video marketing than just slamming some video content on your web pages. You have a limited amount of time before a visitor clicks away from your video and onto another website, so your video has to be informative, to the point and engaging. Don’t lose potential business and revenue to poor video content.
- People would rather watch videos than read. If you put your company’s products and services in a video, your audience would respond with much greater force.
- With video, your bounce rate will decrease because your website visitors will stay much longer in your website.
- If you optimize your video with robust title and description, chances are your video will increase in ranking.
- A professional video will increase your business branding and credibility.
- Compared traditional forms of marketing, online video sharing is fairly new. If you leverage your business with this amazing technology, it will help grow your business.
- Video Marketing is just another way to attract relevant traffic, increasing leads and overall sales. If your prospects are not watching your video, they are watching your competitors.
How Can HeyGoTo Help?
At HeyGoTo, we strongly believe in the power of video marketing and that proper search engine positioning is paramount to getting quality traffic to your website. As SEO experts, we know what it takes to produce, optimize, and market videos online. We not only provide video creation but video promotion, tracking analytics, and detail perspective of how your message is received.
As video sharing sites grow in viewership they have become a mainstream marketing tool, so start using video marketing to your advantage. HeyGoTo will assist your business in achieving the exposure and branding necessary to convert your video viewers to customers.
Call HeyGoTo today and see the potential of Video Marketing!